Filed under: marketing Reading time: 0 mins

→ Why the sales funnel is the cockroach of marketing concepts

James Roach explains why the marketing funnel is a less than useful concept: it doesn’t reflect the reality of purchase journeys, which are messy and non-linear and highly individual.

The alternative that Roach suggests is James Hankins’s Hexagon model, which will be food for thought for any marketeer who hasn’t yet encountered it.