James Roach explains why the marketing funnel is a less than useful concept: it doesn’t reflect the reality of purchase journeys, which are messy and non-linear and highly individual.
The alternative that Roach suggests is James Hankins’s Hexagon model, which will be food for thought for any marketeer who hasn’t yet encountered it. #
A puzzling piece from 2002 about Darius McCollum, a man who is obsessed with the New York subway. McCollum knows every rule and procedure, every timetabled train, every station; problematically, though, his obsession also extends to lengthy spells impersonating workers on the train system, with stolen uniforms and forged permission letters. He does the job properly and to a high standard, but nevertheless is routinely arrested and has spent the better part of twenty years in jail for his crimes. The MTA, who run the subway, are reluctant to employ him for liability reasons – even though he’d likely be the best employee they have. Intriguing and dismaying. #
I’d never encountered a Hang before; it’s a musical instrument, two steel pans fused together that produces sound through Helmholtz resonance when tapped. (Helmholtz resonance is the same type of sound produced by blowing over the top of a glass bottle.) The sounds it produces are amazing: percussive but also melodic, impactful but also resonant and lingering.
This mesmerising duet between Hang players Danny Cudd and Markus Johansson – AKA the Hang Massive – is a great example of what it can do. #
A list of books that I think every strategist should read.
An informative look at Ghent’s “circulation plan”, the nimble and low-cost approach to urban planning that vastly increased the number of journeys made by car and foot – and vastly reduced the number of cars in the city centre. More of this, please! #
Matthew C. Klein argues persuasively that to be in favour of economic growth isn’t to be anti-environment, but that to be against it is to be anti-humanity:
“That’s because there is no way to lift living standards for the vast majority of people – including the large number of poor and working-class people in rich countries who would happily enjoy better food, larger homes, a wider array of gadgets, and more opportunities for travel, if provided with the necessary spending power – if humanity as a whole must consume far less. Vastly increasing global production and consumption of goods and services is the only solution to global poverty, and it’s the only acceptable way to reduce inequality.”
There’s a big difference between literacy and competence, but we often conflate them by mistake – and create cultures and organisations that are fragile as a result.
A fascinating view from Avivah Wittenberg-Cox on navigating one’s career and relationships as a woman in the 2020s, in which she concludes that women need either a truly supportive partner, or no partner at all.
“‘I didn’t know,’ many of the men I interviewed told me after their wives left. To me, this sounds a lot like what corporate leaders tell me after their most senior female executives quit. They hadn’t expected them to leave, hadn’t quite understood how upset they were by the attitudes, the lack of recognition, or the promotion of the less competent man down the hall.
“But in the end, underneath it all, it isn’t true that they didn’t know. The reality is they didn’t care. They didn’t listen – because they didn’t think they had to.”
There’s lots of work to be done by men – and the companies that they still overwhelmingly run – to fix this, and Wittenberg-Cox has a useful starting list. #
Tom Whyman looks at the glut of big-name celebrities writing childrens’ books:
“There is an increasingly obvious problem in the children’s books industry, whereby celebrity authors are able to attract big advances, and outsized promotional pushes, for books which are often simply no good at all.”
…
“Children deserve better than this. What they really deserve is artists: writers and illustrators who will provoke them to think differently about the world they are – yes – just beginning to learn about, and who will thus help them to understand it in a better, deeper way.”
He goes on to recommend a particularly interesting example, one that might make a better choice for a “half-known niece or nephew” than the latest big name. #
In their quest to improve how they improve, how can organisations learn from not just from their allies, not just from their competitors, but from everyone?
What Shakespeare’s friends and textile manufacturers in a 1960s factory have to tell us about creativity, power, and who we collectively choose to celebrate.
Scott Galloway unleashes an appropriately vituperative take on Jeff Bezos’s bulbous, compensating-for-something “cocket”:
“Astronauts, my ass. Apollo 11 and Columbus travelled 240,000 and 3,000 miles to reach the moon and Caribbean, respectively. New Shepard 4 traveled 0.026% of the way to the moon. Put another way, on Tuesday we watched a man plant a flag three feet up from base camp at Mt. Everest and expect to be knighted. This weekend, I’ll be in Montauk. I plan to swim a half-mile from shore (I can do this) and declare I’ve discovered Spain.
“It’s his money, and he has the right to spend it on what he wants. But if Mr. Bezos was genuine about doing something more than crashing a canary yellow T-top Corvette into a Bosley for Men franchise, he could raise the minimum wage at his firm to $20/hour.”
(H/T: Max Bray) #
In this review of Xiaowei Wang’s Blockchain Chicken Farm, Clive Thompson explores the bewildering, empowering, and alienating forces of technology that are shaping rural China as the country grapples with a deeply cloven urban-rural divide, massive and continuing urbanisation, and the question of how to feed an ever-growing population. The future is here, and not everyone benefits:
“Wang also finds that, for rural China, tech-propelled business models can produce the grim dynamics of the gig economy, where a far-off tech giant runs your life. The blockchain chicken software? It’s nifty, but the farmer neither understands the technology nor owns it; it’s provided by a tech firm that in the first year of their collaboration ordered 6,000 chickens in advance to sell off to an online supermarket, and in the second year, nothing. Meanwhile, those Taobao villages also contain some embittered merchants who hate the e-commerce platform, because it allows buyers to demand refunds long after they’ve received their goods. One shoemaker has lost so much money this way that he’s forced to make lower- and lower-quality shoes to keep his profits up. ‘It’s all a scam,’ he says.”
James Poniewozik writes of a cultural shift, particularly on TV and within that particularly in comedies, from a sort of detached irony – exemplified by The Office – to a sincerity and warmth.
I’ve certainly found myself recognising this, falling deeply for shows like Schitt’s Creek, Detectorists and – the example that Poniewozik uses – Ted Lasso. They’re shows that are warm, character driven, full of heart. I don’t think it’s about a rejection of irony per se, and certainly not a return to old ways of doing things. These shows aren’t naïve or earnest. I think it’s more of a synthesis of two eras, something that only could have happened now – but I like it a lot. #
Brand purpose is an idea that’s consumed the world of brands for nearly a decade, much to the chagrin of many marketers and countless more consumers. The tide seems like it might be turning – but what will replace it, and what does its death mean for ethical business more fundamentally?
A fascinating early Japanese cookbook, the Ryori Monogatari dates from 1643:
“Taken together, the book’s explanations of its dishes open a window on how the Japanese ate during the Edo period, named for the capital city we now know as Tokyo, which lasted from 1603 to 1863.”
Perhaps surprisingly it contains recipes for several familiar-to-us dishes, such as sushi, udon noodles, and yakitori.
You can read an English translation here, and notes from its translator here. #
A really thoughtful post from Nick Asbury on the phenomenon of “brand purpose”, which has come to dominate the world of branding in the past decade:
“It’s a hazy fiction that allows people to think well of themselves, even as their decisions are driven by commercial incentives. The defining dynamic of Tech Valley is this outward belief in brand purpose, allied to an inward focus on venture capital and IPO, where you just have to get enough people to believe in your story for enough of the time. IPO is the cashing out of brand purpose.
“Mark Zuckerberg is the supreme example – brand purpose is the wind beneath his hydrofoil board. But we all live in Zuckerberg’s world. I believe passionately that, each time we lend credibility to brand purpose as a concept, another corporate sociopath gets their wings. It’s time to stop feeding this narrative that has dominated the last decade. Turn off the dry ice machine that provides the corporate atmospherics. See the world as it is.”
In the 1970s, “thick description” revolutionised anthropology. Out went grand universal theories of human behaviour and passive, neutral observation on the part of anthropologists. In came context-rich, subjective narratives that took into account the complex web of relationships behind how people behaved. I think strategy needs to undergo the same revolution.
In a story packed full of interest about taste and evolution, one fact in particular blew my mind:
“Genetic studies show that the largest group of birds – the oscines, or songbirds – originated in Australia before spreading worldwide. That group now contains about 5,000 of the 10,000 known bird species, including robins, cardinals, thrushes, sparrows, finches, jays, and starlings. All of these birds descended from an ancestor whose voice lilted through Australian trees and whose taste buds were tickled by sweet Australian nectar.”
In the 1980s, the Human Interference Task Force set about trying to communicate, across tens of thousands of years, the danger of nuclear waste. Their mission was to develop signs and symbols that could be placed at sites where nuclear waste was buried, that would communicate the danger that lay beneath. One of the proposed solutions was to create long-time nuclear waste warnings, carved into stone and part of a system of hostile architecture and other symbols that would signal to any future inhabitants that these were hostile and dangerous places, not to be disturbed.
E. Saxey has written a haunting poem in both Old English and modern that restates these warnings, transforming them into something supernatural and other-worldly. #
Seventy years ago Doug Engelbart realised that, if humanity was going to solve its most fiendishly complex problems, it was going to have to get an awful lot better at harnessing its collective intelligence. Even today, his ideas have enormous relevance to the ways we work together in teams and the ways that we manage the collective knowledge that those teams produce.
A beautiful song, surfaced to me by the algorithmic vagaries of Spotify: a collaboration between Malian singer Mamani Keïta, Ethiopian band Arat Kilo, and US producer/MC Mike Ladd.
In its “non-African musicians collaborating with African musicians” capacity it reminded me of when, a couple of years ago, Damon Albarn’s Africa Express project recorded in South Africa. The whole album is great, but the standout for me is this haunting Xhosa-Welsh duet between Zolani Mahola and the Super Furry Animals’ Gruff Rhys: Absolutely Everything is Pointing Towards the Light. #
A stunning – and yet in some ways completely intuitive – paper from Ellis Monk, Michael Esposito, and Hedwig Lee that explores the earnings gap between attractive and unattractive people, and discovers that it’s greater than the white–black income gap and the male–female one too:
“Physical attractiveness is an important axis of social stratification associated with educational attainment, marital patterns, earnings, and more… Notably, the magnitude of the earnings disparities along the perceived attractiveness continuum, net of controls, rivals and/or exceeds in magnitude the black-white race gap and, among African-Americans, the black-white race gap and the gender gap in earnings. The implications of these findings for current and future research on the labor market and social inequality are discussed.”