An old but excellent talk from Martin Jonasson and Petri Purho about a quality within video games that they call “juiciness”. A “juicy” game is one that has little details, little moments of surprise and delight; it’s the difference between an experience that feels flat and dull and one that feels exciting and engaging.
It strikes me that it’s true of game design, but it’s true of almost all things we produce for human consumption that are at all interactive: good copywriting has juiciness, good design does, good websites do. #