Professional

  • I run a consultancy called Orso, which helps businesses to figure out where growth will come from and what to do next
  • I co-founded a brand called Honest Umami, which sells a range of MSG-based seasonings and aims to challenge misconceptions about MSG

On the web

  • MSGist. Experiments in umami, from dinner to cocktails
  • Romer. A travelogue of Rome
  • fmcg.fyi. A glossary of words and phrases from the world of fast-moving consumer goods
  • Tiller. A daily “today I learned” blog
  • RE:LDN. Regarding: London; a photoblog about my ever-changing home city

Books