Projects
Professional
- I run a consultancy called Orso, which helps businesses to figure
out where growth will come from and what to do next
- I co-founded a brand called Honest Umami, which sells a range of
MSG-based seasonings and aims to challenge misconceptions about MSG
On the web
- MSGist. Experiments in umami, from dinner to cocktails
- Romer. A travelogue of Rome
- fmcg.fyi. A glossary of words and phrases from the
world of fast-moving consumer goods
- Tiller. A daily “today I learned” blog
- RE:LDN. Regarding: London; a photoblog about my ever-changing
home city
Books